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How Do I Use Reviews in My Marketing Strategy?

How Do I Use Reviews in My Marketing Strategy?

Marketing is vitally important for every business because it helps build and maintain a relationship with your potential customers. Since there are so many market choices these days, customers have many options. However, they are more likely to choose a company that values them over one that puts little effort into building a relationship. One of the best ways to show that you truly care about the happiness of your customers is by using reviews in your marketing.

The Importance of Customer Reviews

Customer reviews are extremely important because they provide a personal look at your service or product. While you can try to explain the benefits of your business to potential customers, it is always going to sound better coming from someone outside of the company. If a previous customer takes the time to write a positive review, then they truly loved your product or service. A long list of positive reviews will entice new customers, but a lack of reviews may make your company seem hard to trust.

Make It Easy to Review

Since it is clear to see that customer reviews play an important role in attracting new business, you need to make the review process as easy as possible. This business advice site says to ask your customers to provide reviews on sites that they are most familiar with such as Google, Yelp or Facebook. Almost everyone uses social media these days, so this will make writing and reading reviews extremely easy for your customers.

Respond to Customers

Quickly responding to reviews is one way to show that you care about your customers. Be sure to take the time to thank them for a positive review. If someone was not happy with your product or service, find a way to resolve the issue. This may cause them to alter their review, which will make your company look better in the eyes of all of your potential customers.

Examples of Using Reviews

There are a number on industries that benefit from getting customer reviews. Industries that provide classes or seminars to their customer base also use reviews in order to show how satisfied their customers were with what they learned during the seminar. For example, this seminar for real estate discusses a little more detail regarding the use of reviews for their industry. They say that reviews are a mixed bag of both positive and negative comments. This model is reflected not just for their own company but can be seen in the reviews of other classes offered across their industry. This same model holds true for other industries as well. According to this infographic, restaurants thrive on reviews. It either makes or breaks them because no one wants to get food from a restaurant that has negative reviews. Healthcare is another industry that is quickly becoming adept at using patient reviews as most patients will view a physician’s profile and review before scheduling an appointment.

Leverage Reviews to Support Marketing Efforts

Once you have established a positive rapport with your customers, it is time to add the reviews to your marketing campaigns. Movie studios excel at this type of marketing. Any time a film gets a positive buzz from critics and fans, snippets of the reviews are often added to commercials. Some of the ways in which you can use reviews in your marketing include sharing positive reviews in promotional emails and social media posts.  

The goal of every business is to remain successful for a very long time. This is only possible if you attract new customers while keeping your existing clients happy. The simplest way to achieve this tough task is by making customer reviews a big part of your marketing in the future.   

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